Agenda
| 13:00—14:00 |
Winning with Parallelism Technology leaders developing robust applications in their respective vertical markets are discovering the benefits parallel programming can provide in taking advantage of multi-core processor-based computers. Shipments of multi-core systems are now becoming ubiquitous, from mobile to desktop to servers, and savvy applications developers are learning how to turn multi-core into a competitive advantage via parallelism. In this presentation, De La Zerda will cover real-life case studies showing how Intel® tools and technologies played a role, both in the decision making process and throughout the application development cycle, saving money and time-to-market for ISVs. The presentation will show how compelling performance gains and increased application functionality were realized using next-generation programming tools and technologies. Ideal for those with customers who are application developers or simply have an interest in what is occurring within various market segments related to parallel programming. |
| 14:00—15:00 |
How to Sell and Promote Intel® Software Solutions Wei Lin, Intel Business Development Manager Discover strategies and tactics to win more business from new and existing customers. This presentation will give you an overview of the target market segments and customers and how to best approach them. It will provide insights on how to identify our customers' needs, the key benefits they are looking for, how to present Intel® software tools as the solution, and how to address and overcome objections. You will learn best practices from Intel's business development team on how to sell Intel software products and the resources that are available to you. |
| 15:00—15:15 |
Break |
| 15:15—16:00 |
Creating Demand in 2008: Intel Marketing and Reseller Best Practices Annie Lau, Intel Regional Sales and Marketing Manager Multi-core delivers both challenges and opportunities for the software community. As developers migrate from serial to parallel application development, they seek ways to ease the migration and capitalize on the performance promise. Intel is leading the charge to foster the transition, providing developers with a plethora of programs to educate, engage, and enable parallelism. Webinars, video broadcasts, community portals, and awareness campaigns have drawn large-scale developer audiences around the globe to learn more about Intel® software products. Intel continues to take a leadership position as the go to source for parallelism, building on the momentum of 2007 marketing programs and delivering enhancements to capture market share in 2008 and beyond. Program results, MDF requirements, and new initiatives to grow your business make this session a must. |
| 16:00—17:00 |
Intel® Software: Setting the Stage for Success Christian Staudinger, Worldwide Channel Manager, Intel Developer Products Division Ambitious goals to accelerate sales growth, new marketing tools for resellers, and new products were presented during last year's channel conference. As multi-core drives developer adoption for parallel computing, the need for tools specifically designed to improve threaded programming is gaining momentum, not only in the HPC market but also in the large and growing group of users using multi-core in single-box computers. Intel® compilers bundled with Intel's high-performance libraries are leading the increase in revenue everywhere, and our channel partners using our marketing assets are contributing to building sustainable momentum in the market. Accomplishments, challenges, and expectations will be recapped for 2007; focus will then shift to new strategies and solutions that will drive growth in 2008 and beyond. |
| 17:30—18:00 |
Cocktail Reception |
| 18:00—22:00 |
Dinner |
